Gumroad fees, calculated.
Gumroad's pricing is genuinely simple: 10% of every direct sale, 30% if the sale comes through its Discover marketplace, no subscription. Here is what that means in dollars, and when it stops being a good deal.
Last checked July 2026. Every number links to its source.
The two numbers that matter
10% on direct sales. When a buyer lands on your Gumroad page from your own audience, Gumroad takes a flat 10% of the sale. Card processing is charged on top of that, so the real cost of a direct sale is usually around 13% of the price.
30% on Discover sales. When the buyer finds you through Gumroad's own marketplace, the fee is a flat 30%, processing included. That is the price of borrowed distribution, and it is worth knowing before you rely on it.
In Gumroad's favor: there is no monthly fee, and since January 2025 it acts as merchant of record, which means it handles VAT, GST, and sales tax compliance for you. That is real work you do not have to do.
Run your own numbers
drag to change
| Route | Fees on this sale | You keep |
|---|---|---|
| Gumroad, direct sale | $4.90 + $1.72 processing | $42.38 |
| Gumroad, via Discover | $14.70 (30% flat, all-in) | $34.30 |
| Shopkeeper (waitlist) | $0.98 + $1.72 processing | $46.30 |
Processing is estimated at a typical card rate of 2.9% + $0.30; the exact rate depends on the card and country. Gumroad's 10% and 30% are its published platform fees.
When Gumroad is the right call
- You sell occasionally and want zero fixed cost and zero tax paperwork. The 10% is the price of not thinking about any of it.
- You want the simplest possible setup: one page, one link, done.
When the 10% starts to hurt
Fees scale with revenue, and 10% has no ceiling. At $1,000 a month you pay Gumroad about $100; at $5,000 it is $500, every month, for the same service. Sellers with steady volume usually move to a platform with a smaller take: subscription tools like Easytools ($59/mo + 2%), payment rails like Stripe Managed Payments (5% + $0.50 as merchant of record), or pay-per-sale tools with a lower percentage.
The trap to avoid when comparing: some cheaper-looking alternatives are not merchants of record, which quietly moves the tax work back onto you. We keep an honest comparison of the whole field in Gumroad alternatives, priced honestly.